
Lava Group represents a
carefully curated selection of
industry recognized manufacturers
specializing in innovative architectural
materials for trade professionals in
Metro New York, New Jersey, Southern CT & Eastern PA markets
Products Categories:
Acoustic Solutions,
Architectural Ceilings & Walls,
Chain Link Curtains,
Slatwalls, Moss Walls,
Space Dividing Solutions & Wipeboards

EXPERIENCE
Laila Slesers has worked in design product sales for 24 years and is truly a design industry specialist on architectural materials. Prior to that, she worked in account management within the Cooperative Advertising industry and holds a degree in Interior Design from the Harrington Institute in Chicago.
For close to 10 years, Laila worked as the Director of Sales for various organizations specializing in architectural materials, where she significantly helped sales teams grow market share throughout North America. She was paramount in making it easy for specifiers to conduct business with the factories she represented and instilled a sense of urgency in all aspects of the sales cycle. What’s more, she worked continuously to mentor sales teams, identify and resolve deficiencies, while constantly developing training programs and sales tools for the organization.
It was evident that her talent would be sought after as an independent representative; especially having experienced first- hand, the difficulties in finding knowledgeable and capable representation from management’s perspective.
Laila has specialized in the following product
categories throughout her career:
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Acoustic Materials
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Architectural Interior Glass
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Ceiling Systems
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Ceiling Plenum Sound Blocking
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Contract Furniture
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Cork
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Digitally Printed Ceramic Steel - Interior or Exterior
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Fabrics & Felts
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Feature Walls & Ceilings
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Laminates (HPL, Melamine and Metals)
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Moss for Room Acoustics & Biophilic Design
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Partition Systems, Cubicles & Privacy Walls
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Rainscreen Systems
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Quartz & Solid Surfacing
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Slat Walls
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Textiles and Leather
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Wipeboards (Ceramic Steel & Glass)
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Wood Veneers & Wood Wall Tiles
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Woven Vinyl Flooring, Wall Covering & Textiles